Promoting Your Ebook
So far we've covered the steps for creating an ebook and getting it listed for sale with PayLoadz. Your work is about half done.
This is just like any other business. If you expect to make any money, you have to promote your product.
Promotion doesn't have to mean spending big money on advertising. Here are some easy ways to drive traffic to your ebook sales site on PayLoadz:
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Post messages on relevant blogs and forums. Here's an example. Let's say you've written a recipe ebook for people with diabetes. You can promote your ebook by going to forums like http://www.diabetesforums.com/, posting a message and including a link to your ebook sales site. Then go to Technorati and search for blogs about diabetes. Post messages on these blogs and include links to your ebook sales site.
- Write an article closely related to the topic of your ebook, publish the article on Associated Content and include a link to your ebook in the article. Also, when you set up your profile on the Associated Content website, include a link to your ebook.
- Go to answers.yahoo.com and look for open questions that you can answer. Include a link to your ebook in your answer.
- Start your own blog and write posts related to and linked to your ebook.
- Launch your own website and use it to promote your ebook. Writing relevant content with appropriate keywords will be critical to the success of your website. You can then contact other related websites and suggest swapping links. LinkPartners is a website devoted to helping webmasters establish links with other sites. This is an important part of getting your website to rank high on Google.
- Send out press releases about your ebook.
- Start an email newsletter (ezine) about a topic related to your ebook and include links to your ebook.
Yes, this all sounds like work. Despite what the many get rich quick schemes are telling you, making real money requires work. If that wasn't the case, wouldn't we all be rich?